Botched Launches: WoW Cataclysm

The title “Failed Launch of the Month” in December goes to Blizzard.

An extensive media campaign to sell Cataclysm, the latest add-on for the popular Word of Warcraft game, did exactly what it was supposed to do: Get lots of new (and returning) players to buy it. And this, apparently, was something Blizzard wasn`t prepared for.

Aegwynn is full

Continue reading Botched Launches: WoW Cataclysm